Ringier Africa’s media business venturing into Francophone – Business

Headquartered in Dakar, Senegal, Ringier Africa Digital Publishing (RADP) Ringier Digital Marketing (RDM) Afrique & Pulse Live Afrique is now designed to serve users and customers in Senegal, Cote d'Ivoire and other countries in French-speaking Africa .

Over the years, Digital Ring Africa Publishing Publishing (RADP – www.radp.africa), Ringier AG, an African integrated media group, developed rapidly to create high-quality publishing and creative data-based digital marketing solutions in Africa – with offices in sub-Saharan Africa.

His two main initiatives are, on the one hand, his new media publisher Pulse with his publications in the media and social channels in Nigeria (www.pulse.ng); Ghana (www.pulse.com.gh); Kenya (www.pulselive.co.ke) and Uganda (www.pulselive.ug). Pulse now has more than 175 million unique users on its platforms and channels, as well as more than 170 million video views per month — including news, sports, entertainment, lifestyles, and more. His licensed brands New York Times, Business Insider and Men’s Health / Women’s Health, located in Pulse infrastructure in Africa, complement this offer.

On the other hand, the Digital Ring Ringier (RDM – www.rdm.africa) is a complete digital partner of Ringier, a fusion of technology, media and creativity, to provide corporations and SMEs with the latest digital solutions based on digital technology and digital solutions at 360 degrees. His sister brand Play Studio (www.play.rdm.africa) focuses on creative content solutions with dedicated video, graphic and editorial teams across the continent.

This installation is now officially added thanks to offers that are fully available also in French-speaking Africa. In particular, the marketing proposal Ringier Digital Marketing (RDM) Afrique was created with a careful build over the past year – gained experience working with clients in the markets of Senegal and Cote d'Ivoire and beyond. Pulse live afrique was created with the participation of a dedicated curator, which led to the fact that the market was also established a unique content approach. With an initial focus on social distribution, he will build up his social channels on facebook, Instagram, twitter and Average to reach users across the region, and to bring content from the region to its other African presences and beyond.

Tim ColemannThe CEO of the Ringier Africa Digital Publishing Group (RADP) emphasizes the company's commitment to continue providing world-class content and digital solutions in Africa:

“Internet users from sub-Saharan Africa are at the forefront of modern, social, mobile and video content, thanks to the tremendous growth of mobile phones and social networks on the continent. However, the available local content and advertising did not always support this development. It was here that we came with a reliable media brand Pulse, our digital marketing and service provider Ringier Digital Marketing and our commercial product Play Studio. ”

Caroline Mboy, Head of Marketing, Digital Ring Ringier, based in Dakar, Senegal: adds:

“In Senegal, Côte d'Ivoire and beyond, the digital revolution is felt both by people and by corporations. We are here to help companies take advantage of the Internet to effectively and effectively advertise their sales. Pulse Content Expertise will also help us tell great stories to our customers. ”

For more information on how Ringier Digital Marketing (RDM) Afrique & Pulse Live Afrique and its subsidiary brands can help you reach millions of people in Senegal, Cote d'Ivoire and further francophone Africa, directly contact Carolyn Mboyj through caroline @ ringier .sn or +221 33 827 83 03.

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