MTN, Google empower SMEs on digital marketing

Written by Princeville Ekvudzhuru

MTN Nigeria, in collaboration with Google, has provided more than 40 small and medium-sized enterprises (SMEs) with practical skills for implementing effective digital marketing strategies in Port Harcourt, Rivers.

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SMEs that manage businesses in various sectors have the opportunity to gain first-hand experience on how to use digital tools to maximize their business. The presenters explained to them how they can effectively promote their business using various digital tools aimed at owning business websites, running business advertising, and using social networks among others.

Speaking of experience, one of the entrepreneurs, Deikor Legboni, CEO of Squirrel Technologies, said: “It was a really rewarding experience. I say to other partners when I say that MTN has not been a partner because it has opened air routes for other business owners and potential business opportunities. ”

MTN Nigeria said it continues to look for ways to contribute to the Nigerian economy, expanding its partnership opportunities to highlight the lives of small business owners in the country.

Confirming the goals of MTN Business with its partners, CEO, Enterprise Marketing, Onyinye Ikenna-Emeka, represented by Enterprise Business Manager Bridget Enuma, said: “Since 2001, we have been constantly providing innovative and customized solutions for our partners to help their business thrive, this maximizing profitability.

“Training is one of MTN's commitment to promoting SMEs, which allows them to contribute to economic growth with great potential to create employment opportunities for the people of Nigeria and, as a rule, is the backbone of the economy.”

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