Kylie Jenner saved Ulta Beauty from a brutal earnings report — and catapulted shares to their best level in over a year (ULTA) – Finance

Promotions Ulta Beauty increased by more than 5% – reaching 268.69 US dollars, their highest price for the year more thanks to a partnership with Kylie Jenner, who said that the cosmetics network will wear her eponymous brand during the holiday shopping season.

Ultra initially plunged into afternoon trading on Thursday after the Chicago company The profit for the second quarter, which missed the expectations of Wall Street, before the announcement of reality and the entrepreneur helped the stock rebound.

"I'm so glad that you guys know that @KylieCosmetics will come to all @ultabeauty shops around the country on this holiday! ", 21-year-old chirped to her 25 million followers at the end of Thursday, adding that it was "yet to come …"

Partnership could be the catalyst that Wall Street expected.

"In anticipation, we think that the novelty (Too Faced, Kylie Jenner, etc.), expected in the second quarter, should help activate the movement," said Michael Goldsmith, an analyst at UBS, on Friday.

"In addition, the ULTA flywheel continues to rotate. As he gains strength, brands increasingly rely on him for growth. This is obvious, as he will begin to transfer the brand Kiehl, a brand of 1 billion euros. "

The wildly popular line of Jenner's cosmetics led to the fact that the reality star and half-sister Kim Kardashian estimated net worth of $ 900 million. she is decorated the cover of Forbes in July, when the magazine declared her one of the richest "homemade" US women, this statement, which quickly aroused criticism for her rich upbringing.

And this is not the first time that Jenner has dramatically changed the situation. In February, Snap shares fell by 7% – they destroyed $ 136 million. The book value – when it's on Twitter, that it no longer opens Snapchat.

This year, Ulta grew by 12%.



(Insider markets)

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