- Business Insider sat down with three influential social media, Jeanne Gray, Sai de Silva, and Crystal Beekto talk about what is needed to Influencer,
- All of them started blogging and influenced as a fuss, working from 9 to 5 jobs and now make up to six figures promoting brands on Instagram.
- Gray, de Silva and Bick agree: Patience is quality No. 1, which is needed to become a successful influence. They also said it is important to remain authentic.
Achievement of a million followers Instagram does not happen overnight. Influence should create an audience over time to stand out and ultimately – hopefully – to make money.
The business insider recently sat down with three influential persons, Jeanne Gray, Sai de Silva, and Crystal Beekto talk about what needs to be done to promote products and brands for life in social networks. Each of them started blogging and was influenced as a side fuss while they worked with 9 to 5 jobs – Bick previously worked for Google – and now they earn anywhere between four and six figures for individual posts on Instagram, campaigns and brands.
"Patience is my No. 1 affair to tell someone." It's not a success overnight, unless you are viral, and it's very difficult to do, "said de Silva, who has 318,000 followers at the time of publication. De Silva said that an influential person is a slow and steady recovery, "especially if you start and want to make money, please do not expect that within three or three years, money will come into it."
She added: "It must be something that you are really passionate about. What you like to do, and [you’re] not only after the dollar. "
Gray agreed, saying that it takes a lot of patience and passion before the dollars come into play. "I think that there is no patience if you do not like [influencing] at the beginning. So, you really like it. I think that many of us started here as a hobby, and we all loved to do it, and it became a dollar, "said Gray.
Beek said that the key to monetization is to stay up to date and be professional. "I believe that the important determining factor is how you treat yourself as a business and how serious about yourself, and I think that many of them are reduced to building a business model and patient with it, and set goals for themselves and try to track them. "
Bick continued: "Obviously, not expecting success overnight, but at least knowing how to visualize what success looks like and how to define a roadmap to work for it, because if you do not treat yourself like a business, business does not go to treat you as a business. "
It is important to be patient and build a loyal audience, because the number of followers and factors of audience participation in the how players influence, in accordance with Brittany Hennessey, Senior Director of Hearst Digital Media on Influence Strategy. Hennessy works with sinfluential media to promote Hirst's digital brands, such as Harper's Bazaar and Cosmopolitan. It predicts that the market of influence will cost between 5 and 10 billion dollars by 2020,
"I think that the power of marketing influence is an inherent trust that I think we all have built with people who follow and read our blogs," said Beek, who had 126,000 subscribers at the time of publication. "And at a time when it's compromised – whether it's partnering with a brand, if it does not meet aesthetic considerations or is simply not suitable for your overall brand vision – people, especially readers, are very attuned to this, because I think they see ".
when developing the next, authenticity is key, and followers will call out influential individuals if they deviate from their brand, said Gray, who has 490,000 followers at the time of publication. She said that it's important to know your audience.
"I think this is really important, because in the end they are double-clicking, these are those who are going to give you a sale that will sell your brands," Gray said. "When there is an influencer who simply does it for a dollar and then returns, and so people do not do it, and then they are filtered out."
Gray, de Silva and Beek said they would give up the campaign if the product did not match their brand.
"I think that for all of us, we all built this approach based on the fact that we are authentic for our audience, therefore … there are certain campaigns that we will not accept," Silva said.
"While he is faithfully consistent with you, I think that you will be on the right track," said Gray.
Beek said that followers often feel personally associated with an influential person. "People can feel this passion, and they can also feel when it leaves."